Derrick Ratliff ‘07 of Horizon Firearms, joins us today to talk strategy, generational impact and storytelling through functional works of art. Derrick walks us through his early competitive archery days drawing the bow at TAMU and eventually looking for a product that wasn’t easily disposable.

Rifles became the focus and was backed by inspiration from family and driven from a passion of the outdoors. Attending trade shows and sculpting beautiful products, Derrick and his team’s focus is on telling unique stories through their rifles.

We encourage you to check out to see Horizon’s amazing work and we’d like to thank Derrick for coming on the show. Thanks and Gig ‘em!







Contact: / (979)-229-4664



Podcasts: How I Built This, MeatEater, Over the Horizon

Books: “The LEAN Turnaround” by Art Byrne and James P. Womack & “The Goal” by Eliyahu M. Goldratt,


Timestamps & Show Notes: 

(0:00 – 1:40) Intro/ Derrick Ratliff of Horizon Firearms

(1:41 – 2:35) Favorite Aggie Memory (Archery @ TAMU)

(2:36 – 4:35) Works of Art & Functionality (Horizon Firearms)

(4:36 – 6:55) Hacks from TAMU (Finance and Accounting 4 All)

(6:56 – 9:52) Number 1 Hack (Lean and Mean)

(9:53 – 13:33) BHAG (0 to 1,000,000)

(13:34 – 14:29) Lightning Round (Anti-Tech)

(14:30 – 15:40) Podcasts -How I Built This, Meat Eater & Over the Horizon

(15:41 – 17:24) Aggie Network Help & Contact

(17:25 – 19:16) Kid in a Candy Store (Name and Logo Origin)

(19:17 -20:48)  Your Historical Piece (Stories & Guns)

(20:49 – 21:22) Wrap Up

(21:23 – 24:05) Takeaways (LEAN Priniciples & No Griping? Something’s Wrong)