Howdy Ags!

Keith Alaniz ‘04 joins us today to talk about establishing his international spice company, Rumi Spice. Keith breaks down how his team has overcome business challenges in Afghanistan, and the positive impact they have had on farmers and the spice industry. We appreciate Keith for coming on the show and we encourage you to check out and try out Keith’s products for yourself! Thanks and Gig ‘em!

Contact: Keith Alaniz

Rumi Spice

Chicago, IL


Podcasts: Freakonomics with Stephen Dubner, How I Built This with Guy Raz

Books: N/A


Timestamps & Show Notes: 

(0:00 – 1:51) Intro / Keith Alaniz ‘04

(1:52 – 3:31) Aggie Memory (Corps of Cadets and Aggie Football)

(3:32 – 7:21) Rumi Spice (Why, What & Passion)

(7:22 – 10:00) Biggest Challenge to Growth & How Keith has Hacked it

(10:01 – 14:37) Figuring out Supply Chain Issues

(14:38 – 16:55) Rumi Spice’s Big Hairy Audacious Goal (BHAG)

(16:56 – 20:22) Avoiding the Taliban through Business

(20:23 – 21:58) Lightning Round (Favorite Hack and Podcasts)

(21:59 – 23:40) Aggie Network & Contact

(23:41 – 26:57) Wrap Up and Outro